Wines that rock - novelty, or new experience?

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When it comes to the world of wine, there are quite a few gimmicks to be found; funny names, unusual labels for example. How about wines that rock? Rock ‘n’ Roll and wine coming together. Surely you would associate Jack Daniels or the like with this world of riffs and debauchery, but music and wine have a deeper connection.

Wine company 'Wines that rock' look into how a song can connect with a certain wine, the flavours, the grape, the textures. Maybe they compliment each other in a way like nothing else can – wine enhances the music and visa versa. This is more than just a funny label on a bottle, this is something to think about.  For the music fans, this will be an easy sell. This will be something to collect that features your favourite band (Kiss fruit machines, Aerosmith dolls, why not wine?) Don’t think that slurping the Whitesnake Zinfandel will turn you into a leather-clad, gravel voiced Rock God wielding an impressive trouser snake, but it might go down nicely with some Beef Bourguignon and ‘Here I go again’ on the stereo. image from thegabrielfloydsound.com

But how do these wines get created? Pink Floyd’s ‘Dark Side of the Moon’ had to be a Cabernet Sauvignon as it’s a ‘wine that is haunting’ according to Winemaker Mark Beaman from Wines that rock. He says, along with the flavours of cassis, blackcurrant and a hint of chocolate ‘there's going to be other things that you’ve probably never recognized before that are in this wine just because it's so jam-packed with complexity, like the album it can take and transport you to different places.’ Chardonnay was an obvious choice for the ‘Woodstock’ wine as it captures the mixture of soul, rock and roll, and psychedelia - a little bit of everything. ‘In Mendocino County we have great expression of the land through Chardonnay’, says Mark. ‘Around here, we just let the fruit shine and make very pure wine. I get a lot of Asian Pear Apple flavours out of this, certainly some tropical fruits in there as well and some great acid on the finish of this wine. It makes me think of bottled sunshine’.

So this could be a revolution in wine drinking, enlightening all five senses. Enjoy the experience of holding the bottle, reading the ‘record’ label, enjoying the artwork and tasting the wine. Pairing classic wines with classic songs creates a whole new experience. Jack in the Jack Daniels and reach for the Merlot – surely if wine can be a musical journey, as Brian Johnson would say, ‘have a drink on me’.